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QCard is a professional branding platform. You may not have heard that term before, so let us explain what we’re talking about.
Let’s start with the type of branding we normally encounter in our day-to-day lives.
Think about Coke, Nike, Starbucks, or Netflix - they have distinct images, colors, and even fonts that immediately remind you of their company name when you see it.
That is their Corporate branding.
Corporate branding is how companies or businesses present themselves as a whole. They typically have a mission, vision and values that they adhere to that differentiates them from competitor brands in their field.
Toyota, for example, has a specific image they maintain that distinguishes them from Hyundai, Chevrolet, Ford, Nissan, etc. That branding is at the heart of how they present their products and services, including their website, business profiles, and other marketing and promotional materials.
Then we have Personal branding.
Personal branding is a concept that has been much discussed in recent years as described in bestselling books such as “Personal Branding for Dummies”.
It has to do with the specific image that people present throughout their career. It showcases their individual, overall experience in the field they’re in, across companies and businesses they’ve worked with. For instance, a real estate agent or plumber may have worked for different agencies or companies. They’d want to highlight key achievements with different clients at different points in your career, to showcase their value and ability to prospective clients.
We can summarize all these points in an excerpt from the book:
“Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.”
So where does professional branding come in? It’s a mix of both – each of your team members act as a representative of the company and your brand, while highlighting the qualities you possess that make you uniquely qualified to provide the services you offer in your position.
Needless to say, you need to think about your employees’ professional branding especially when your employee is the product.
They’re not just a lawyer, realtor, or insurance agent providing five-star service to clients. They’re the go-to person at your company for the specific niche your business is in.
So what goes into a professional profile? It combines elements of an employee’s personal branding and your company’s corporate brand, yes, but specifically, it should include:
Where your personal branding is usually focused on finding a job (i.e. LinkedIn), corporate branding is geared towards getting the trust and buy-in from potential clients. Professional branding, in turn, is how employees market themselves as the individual that customers should go to at your company for their needs.
The QCard platform offers a modern, branded online profile that showcases your team’s professional branding, allowing them to highlight key achievements in their career and experience, positioning themselves as uniquely qualified to provide that service.
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QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
QCard is a professional branding platform. You may not have heard that term before, so let us explain what we’re talking about.
Let’s start with the type of branding we normally encounter in our day-to-day lives.
Think about Coke, Nike, Starbucks, or Netflix - they have distinct images, colors, and even fonts that immediately remind you of their company name when you see it.
That is their Corporate branding.
Corporate branding is how companies or businesses present themselves as a whole. They typically have a mission, vision and values that they adhere to that differentiates them from competitor brands in their field.
Toyota, for example, has a specific image they maintain that distinguishes them from Hyundai, Chevrolet, Ford, Nissan, etc. That branding is at the heart of how they present their products and services, including their website, business profiles, and other marketing and promotional materials.
Then we have Personal branding.
Personal branding is a concept that has been much discussed in recent years as described in bestselling books such as “Personal Branding for Dummies”.
It has to do with the specific image that people present throughout their career. It showcases their individual, overall experience in the field they’re in, across companies and businesses they’ve worked with. For instance, a real estate agent or plumber may have worked for different agencies or companies. They’d want to highlight key achievements with different clients at different points in your career, to showcase their value and ability to prospective clients.
We can summarize all these points in an excerpt from the book:
“Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.”
So where does professional branding come in? It’s a mix of both – each of your team members act as a representative of the company and your brand, while highlighting the qualities you possess that make you uniquely qualified to provide the services you offer in your position.
Needless to say, you need to think about your employees’ professional branding especially when your employee is the product.
They’re not just a lawyer, realtor, or insurance agent providing five-star service to clients. They’re the go-to person at your company for the specific niche your business is in.
So what goes into a professional profile? It combines elements of an employee’s personal branding and your company’s corporate brand, yes, but specifically, it should include:
Where your personal branding is usually focused on finding a job (i.e. LinkedIn), corporate branding is geared towards getting the trust and buy-in from potential clients. Professional branding, in turn, is how employees market themselves as the individual that customers should go to at your company for their needs.
The QCard platform offers a modern, branded online profile that showcases your team’s professional branding, allowing them to highlight key achievements in their career and experience, positioning themselves as uniquely qualified to provide that service.
QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
A web cookie can be dropped on customers who scan your QCard profile, and this will enable retargeting ads to be shown to them on other websites they visit.
Use QCard analytics to track profile visits, contact additions, and gain insight into the channels through which your QCard is accessed.
Collaborate with the QCard team to integrate QCard into your website and customize it based on your needs.
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A modern digital business card and professional
branding platform that provides an elegant
online profile for each of your employees.
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New York, NY 10001
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