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In today's era of heightened environmental awareness, businesses and professionals are increasingly seeking sustainable alternatives to traditional practices. One such area of transformation lies in networking and communication, where digital business cards offer a greener alternative to their paper counterparts. Let's explore how digital business cards contribute to environmental conservation.
Digital business cards eliminate the need for paper, thereby reducing the demand for trees and minimizing deforestation. Research indicates that a substantial 88% of traditional paper business cards end up discarded within the first week of receipt, contributing to environmental challenges such as deforestation and landfill overflow. Specifically, 1.4 billion trees are cut annually to make paper, which then accounts for 25% of total landfill waste. Digital business cards do not have a finite lifespan like paper cards. They remain accessible and functional indefinitely, eliminating the need for periodic reprints due to wear and tear or depletion of stock.
The production and transportation of paper business cards contribute to carbon emissions and environmental degradation. For instance, 42% of of all global wood harvest goes towards the production of paper, and a whopping 10 liters of water is used to create just one sheet of paper. By transitioning to digital business cards, professionals can significantly reduce their carbon footprint. Digital cards require no physical production or transportation, resulting in lower energy consumption and emissions. Additionally, the elimination of paper waste further reduces greenhouse gas emissions associated with landfill decomposition and incineration.
In traditional networking practices, updating contact information often necessitates the reprinting of entire stacks of paper business cards. This process not only wastes resources but also contributes to environmental pollution. With digital business cards, updates to contact information, such as address or phone number changes, can be made instantly. There is no need to print and distribute new cards, eliminating paper waste and reducing environmental impact.
The adoption of digital business cards reflects a commitment to environmental sustainability and corporate responsibility. By embracing eco-friendly networking practices, businesses and professionals demonstrate their dedication to minimizing environmental harm and conserving natural resources. This proactive approach not only benefits the planet but also enhances brand reputation and fosters a culture of sustainability within the professional community.
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QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
Roll the calendar back 10 years, and the arrival of a fresh new “brick” of business cards was a standard rite of passage for any new job or promotion. But when COVID reduced in-person interactions, fear of recession triggered cost cutting, and companies wanted to appear more environmentally friendly, a large portion of companies stopped handing out business cards. It’s probably not a tragedy. Business cards played a necessary role as a way to transfer contact information, but they are pretty “old school” and not well aligned to the point-and-click digital age.
But the question is, what are we replacing them with? Despite being old school, they did serve a function. As I networked at a recent conference, what I found was a greater barrier to getting people’s contact information. The most common response being “I don't have business cards, but hit me up on LinkedIn.” That’s great for the social media platform, but questionable as a follow up tactic.
A still small, but growing percentage of companies however are deploying digital business cards to their employees and MRFR (Market Research Future Forum) projects that digital business cards will grow to be a huge industry in the coming years.
At that same conference where the people I met often had no business cards, I was able to tap an NFC card to their phone or have them scan a QR code on my iPhone home screen to bring up a branded profile of myself and enable them to download my contact information directly to their address book. Many had not seen this technology before and they were favorably impressed!
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Perhaps more importantly, they left with my information in their contacts app. Old fashioned business cards, studies show, were mostly discarded after being received (or thrown into a disorganized drawer where they were hard to find). But in contrast, data downloaded into a customer or prospect’s smartphone address book will not only sync across all their devices but will generally be retained for years. Speaking for myself, I still have data in my contacts app that was originally entered into my Palm Pilot over 20 years ago! And of course it's much easier for prospects to use that data to contact me, as I'm only a tap away rather than having to retype an email address or phone number from a piece of cardstock.
So I would argue that the vacuum left by the death of paper business cards needs to be filled. It's why we created Qcard, the most robust and easy to use digital business card solution on the market.
There are so many reasons why digital business cards are a great tool for business and why Qcard is such a great platform. Check out this article on 4 reasons why you need a digital business card now. Click here
QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
A web cookie can be dropped on customers who scan your QCard profile, and this will enable retargeting ads to be shown to them on other websites they visit.
Use QCard analytics to track profile visits, contact additions, and gain insight into the channels through which your QCard is accessed.
Collaborate with the QCard team to integrate QCard into your website and customize it based on your needs.
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A modern digital business card and professional
branding platform that provides an elegant
online profile for each of your employees.
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