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The QCard platform provides a rich environment for a company to maintain a branded profile for each their professionals who engage with customers, to tell prospects who they are and why they should work with them
Now, you might wonder, isn’t that what a LinkedIn profile is for?
Why would your employees need another place to maintain a professional profile?
First off, let’s be clear: QCard isn’t a social media platform, it’s a Branding & Engagement Platform for Professionals designed to connect customers and prospects with a persuasive profiles of individual professionals within your organization. Your team of professionals may be your sales team, or anyone who faces customers, such as the attorneys at a law firm, Financial Advisors at a brokerage, consultants at a consulting firm, accountants at an accounting firm, etc.
Just like your company probably has both a LinkedIn company page (as well as other social media detinations and its own web site, it’s important to have an owned destination where customer, prospects and other important stakeholders can learn about and engage with individual professionals within your organization.
And while LinkedIN can help customers learn about your professionals, and they probably will use it as a tool, so you want to be sure the LI profiles of your professionals are strong, it has many drawbacks when viewed as the primary place you want to send customers to learn about individual professionals within your organization.
Let’s dive into some key differences between a LinkedIn profile and a professional branded profile on QCard and the reasons why you don't want to rely on LinkedIN to be your company’s primary Professional Engagement Platform.
Let’s face it, the main reason most professionals use LinkedIN is to position themselves for their next job. There’s nothing wrong with that, but the content and tone of a LinkedIn profile may not be tuned to have the most effective persuasive impact on your brand’s customers. For example if your Account Executive’s LI profile talks about what a great salesperson they are and how they helped grow revenue for the various companies they have worked at, do your customers cares care about that? Future employers do, but its not an angle that helps sell your products or solutions. On the other hand, QCard is designed to support profiles that position your professionals as the ideal choice for your customers, not future employers.
While some employees may appreciate guidance from their employer about what to put on their LI profile, in the end, companies have only limited authority over what material employees put on social media. Whereas the whole idea of QCard is that it’s a platform sponsored by the brand and one that has many tools to ensure that profiles are consistently branded and follow company guidelines. And by the way, what happens to that LinkedIN profile when your employee goes to a competitor? They retain all the contacts that you paid them to build so they can use them to benefit their new employer, and LinkedIN makes it easy to find that person at their new job. In contrast QCard, as a platform owned by the employer, replaces the profiles of separated employees with redirects to the individual who has taken their role at your company, encouraging the prospect to stay with the brand, not the departed employee.
LinkedIN determines the layout and sequence of content on a profile page. They also have all the data and stats about usage and only share those with the employee (not you the employer) and only those stats that they want to. You don’t have full control. You can’t for example cookie users who visit your employee’s LinkedIN profiles for retargeted advertising purposes, you can do this with QCard, which also provides detailed stats on each profile to both the professional and the employer.
While there is an unobtrusive link on a person’s LI profile that allows access to their email address and phone number (if provided by the profile subject), its hard to find and not convenient to use. Furthermore no method is provided for downloading this data to a customer’s contacts app on their phone (other then manual copy and paste). In contrast QCard has an “add to contacts” button on every profile that automatically downloads the full set of the professional’s contact info to their device. refined tools to ensure its easy for customers to download contact info and easily find it later.
LI makes most of their money from advertising and don’t be surprised if visitors to your employees profiles are also shown profiles or content from your competitors as a result. For example, lets say you sell accounting software. LinkedIN’s algorithm will notice that one of their users visited your salesperson’s profile and may conclude that visitor is interested in buying accounting software. They will then charge your competitors very high rates to promote competitions products to these prospects who have shown “intent.” Needless to say on a platform like QCard you are in complete control and have no fear of this type of competitive cannibalization.
Does this mean you should discourage employees from utilizing LinkedIn’s platform? Absolutely not. It’s too popular to fight. However, you may wish to avoid actually promoting LinkedIN, especially if you have an “owned” alternative like QCard.
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QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
.png)
The QCard platform provides a rich environment for a company to maintain a branded profile for each their professionals who engage with customers, to tell prospects who they are and why they should work with them.
Now, you might wonder, isn’t that what a LinkedIn profile is for?
Why would your employees need another place to maintain a professional profile?
First off, let’s be clear: QCard isn’t a social media platform, it’s a Branding & Engagement Platform for Professionals designed to connect customers and prospects with a persuasive profiles of individual professionals within your organization. Your team of professionals may be your sales team, or anyone who faces customers, such as the attorneys at a law firm, Financial Advisors at a brokerage, consultants at a consulting firm, accountants at an accounting firm, etc.
Just like your company probably has both a LinkedIn company page (as well as other social media detinations and its own web site, it’s important to have an owned destination where customer, prospects and other important stakeholders can learn about and engage with individual professionals within your organization.
And while LinkedIN can help customers learn about your professionals, and they probably will use it as a tool, so you want to be sure the LI profiles of your professionals are strong, it has many drawbacks when viewed as the primary place you want to send customers to learn about individual professionals within your organization.
Let’s dive into some key differences between a LinkedIn profile and a professional branded profile on QCard and the reasons why you don't want to rely on LinkedIN to be your company’s primary Professional Engagement Platform.
Let’s face it, the main reason most professionals use LinkedIN is to position themselves for their next job. There’s nothing wrong with that, but the content and tone of a LinkedIn profile may not be tuned to have the most effective persuasive impact on your brand’s customers. For example if your Account Executive’s LI profile talks about what a great salesperson they are and how they helped grow revenue for the various companies they have worked at, do your customers cares care about that? Future employers do, but its not an angle that helps sell your products or solutions. On the other hand, QCard is designed to support profiles that position your professionals as the ideal choice for your customers, not future employers.
While some employees may appreciate guidance from their employer about what to put on their LI profile, in the end, companies have only limited authority over what material employees put on social media. Whereas the whole idea of QCard is that it’s a platform sponsored by the brand and one that has many tools to ensure that profiles are consistently branded and follow company guidelines. And by the way, what happens to that LinkedIN profile when your employee goes to a competitor? They retain all the contacts that you paid them to build so they can use them to benefit their new employer, and LinkedIN makes it easy to find that person at their new job. In contrast QCard, as a platform owned by the employer, replaces the profiles of separated employees with redirects to the individual who has taken their role at your company, encouraging the prospect to stay with the brand, not the departed employee.
LinkedIN determines the layout and sequence of content on a profile page. They also have all the data and stats about usage and only share those with the employee (not you the employer) and only those stats that they want to. You don’t have full control. You can’t for example cookie users who visit your employee’s LinkedIN profiles for retargeted advertising purposes, you can do this with QCard, which also provides detailed stats on each profile to both the professional and the employer.
While there is an unobtrusive link on a person’s LI profile that allows access to their email address and phone number (if provided by the profile subject), its hard to find and not convenient to use. Furthermore no method is provided for downloading this data to a customer’s contacts app on their phone (other then manual copy and paste). In contrast QCard has an “add to contacts” button on every profile that automatically downloads the full set of the professional’s contact info to their device. refined tools to ensure its easy for customers to download contact info and easily find it later.
LI makes most of their money from advertising and don’t be surprised if visitors to your employees profiles are also shown profiles or content from your competitors as a result. For example, lets say you sell accounting software. LinkedIN’s algorithm will notice that one of their users visited your salesperson’s profile and may conclude that visitor is interested in buying accounting software. They will then charge your competitors very high rates to promote competitions products to these prospects who have shown “intent.” Needless to say on a platform like QCard you are in complete control and have no fear of this type of competitive cannibalization.
Does this mean you should discourage employees from utilizing LinkedIn’s platform? Absolutely not. It’s too popular to fight. However, you may wish to avoid actually promoting LinkedIN, especially if you have an “owned” alternative like QCard.
QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
A web cookie can be dropped on customers who scan your QCard profile, and this will enable retargeting ads to be shown to them on other websites they visit.
Use QCard analytics to track profile visits, contact additions, and gain insight into the channels through which your QCard is accessed.
Collaborate with the QCard team to integrate QCard into your website and customize it based on your needs.
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A modern digital business card and professional
branding platform that provides an elegant
online profile for each of your employees.
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