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In the fast-paced real estate environment, staying ahead of the curve is paramount. Digital business cards present a modern solution for real estate agents to elevate their networking game and leave a lasting impression on clients. Let's delve into how real estate agents can harness the full potential of digital business cards to boost their interactions.
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A standout feature of digital business cards for real estate agents is the ability to showcase property information directly from their digital business card. Agents can include links to property videos, images, virtual tours, and detailed descriptions of their listings on their digital cards. This allows potential clients to conveniently browse through properties and gain a comprehensive understanding of available options. Moreover, contact information for the agent is readily accessible on the digital card, enabling interested clients to reach out immediately by tapping or clicking on the provided details.
Example: Consider a real estate agent specializing in beachfront properties. Their digital business card may feature breathtaking drone footage, stunning photographs, and immersive virtual tours of seaside villas and waterfront estates. With the contact information readily available on their card, clients can reach out to schedule viewings or inquire further about their dream coastal home.
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In the bustling world of real estate, where numerous agents vie for attention, recall is essential. Recall refers to the ability of individuals to remember and easily retrieve information about specific agents or professionals. With a multitude of agents and properties available, individuals often struggle to remember agent information and contact details, making it challenging to connect when needed. Digital business cards offer a modern solution, consolidating all vital contact details of real estate agents into a single, easily accessible cloud-based platform, ensuring that agents' information remains readily available and easy to find. This centralization enhances the likelihood of recall compared to traditional paper cards, which can be easily misplaced or forgotten. Plus, as a digital solution, it adds a modern touch that sets agents apart from those using traditional methods, potentially making them more memorable in the eyes of clients.
These digital cards can be shared in various ways, including via QR code, NFC tags (radio-enabled chips that transmit data when tapped by another device), email footers, Google Wallet, Apple Wallet, Apple Watch, email attachments, text messages, and more. With the added convenience of "tap to contact," recipients can initiate communication by tapping on a contact detail, which instantly opens the respective contact method (like the dialer), eliminating the need for manual input. Once stored on the recipient's device, the digital card remains readily available for future reference, eliminating the risk of being discarded like traditional paper cards.
Example: Imagine a bustling open house event hosted by a real estate agent. She places a display stand with her Online Digital Business Card QR Code on the table, allowing visitors to easily access her information. Later, a prospective buyer scans the QR code and saves the digital card to his smartphone. Impressed by the property listings and credentials, the buyer taps on the phone number, initiating a call to discuss a potential purchase. Thanks to the convenience of "tap to contact," the buyer quickly connects with the agent, setting the stage for a successful real estate transaction.
Real estate agents can access valuable insights through analytics tools integrated into digital business cards. These analytics provide essential data on how cards are accessed, including entry points such as QR code scans, direct links, or email footers. Agents can track metrics like the number of profile views and the number of times recipients add the agent to their contacts. These insights offer valuable feedback on the effectiveness of marketing efforts and help agents refine their strategies to better meet client needs.
Example: Initially, a real estate agent believed that most of her client engagements came from distributing digital business cards via her email signature. However, after analyzing the analytics, she discovered that a significant number of profile views and contact additions stemmed from QR code scans at networking events. Armed with this insight, she shifted her focus to more in-person interactions and adjusted her marketing tactics accordingly, resulting in increased client connections and successful transactions.
In summary, digital business cards offer real estate agents a convenient and efficient way to connect with clients and showcase their properties. By leveraging these tools effectively, agents can streamline their networking efforts, enhance client engagement, and gain valuable insights to improve their networking strategies.
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QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
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Your company likely has a CRM system in place, and good! Because it's critical to have a robust tool that enables your employees to get information about customers and prospects at their fingertips.
But what about when customers want to get rich information about your employees such as what expertise they have and how to most easily reach them. You have a web site no doubt that provides overall information about your company. You might have bios of top leaders, but if you are like most companies, those bios aren’t really written to persuade customers, and furthermore those leaders aren’t the people that are most relevant to your average customer.
But in relationship-driven businesses, customers often want to know who they are engaging in a relationship with. For example when hiring a real estate agent, understanding that agent’s background, track record, and areas of expertise can be key in determining whether to list your house with them or engage them to help you find a new one. After all, an agent that is expert at 1 and 2 bedroom apartments in Brooklyn is probably a poor choice to list your six bedroom penthouse in Manhattan, no matter how much they might like the opportunity.
The same goes for many other “professionals” that businesses and customers hire: attorneys, accountants, financial advisors, architects, contractors, consultants, designers, investment bankers, doctors, trainers, insurance agents, and the list goes on. All of these industries are about talent, in part or whole. Professional Engagement Platforms are the places that customers and prospects can go to learn about and engage (such as request a meeting with) professionals such as these.
The substitute for having a PEP that most companies rely on is the social media platform + LinkedIn. LinkedIn is certainly a powerful tool that your employees should be using, however it's a huge mistake to rely on it as a substitute for having your own PEP. Why? Oh so many reasons we wrote a whole separate article on it Click Here, but here are a few. First, a LinkedIn profile is co-owned by the employee and LinkedIn, not by the brand they work for. That means that it's difficult to control the branding and enforce content guidelines, the brand doesn't get meaningful analytics, can’t cookie visitors, or integrate it effectively with their web site.
LinkedIn profiles also go with your employees when they leave your company. Prospects also have to first connect to employees before they can access contact information (which can take a while) and even then contact information is hard to find and not downloadable to the customers contacts app. Lastly, LinkedIn is first and foremost a tool for finding a job, not really engineered as much as a tool for engaging customers in a current one. It can be molded to be useful to that goal, for sure, but in the end, the majority of a LinkedIn profile is in resume format, which may very well not be the most persuasive way to engage customers.
Think of a great PEP as a “find an advisor” tool on steroids. Some companies in some industries do have ways to search bios of customer facing professionals, such as one finds if going to Merrill Lynch’s web site and clicking “find an advisor.” This tool probably deserves a B- or C+. It contains solid, basic information about each advisor, as well as tools to narrow down a search. The bios contain some good info, but they are dry. It has a photo of the advisor but otherwise the presentation is all text. It allows you to request an appointment and provides an email and phone number, but it doesn’t allow downloading of contact information or include content created by the advisor, such as articles or videos. But even at that, its probably better than eight out of ten companies we look at.
And of course the same need applies to a wide range of other professionals as listed earlier. One way to look at it, in these talent-driven businesses, your people are your product. So each “product” needs a great “product page” just as you might find on Amazon. We don’t mean to be dehumanizing, in fact quite the opposite. Marketers need to consider that each individual professional has their own unique value proposition, and to maximize the persuasiveness to the customer, it's important to not only connect the customer to the optimal talent, but to market that individual talent uniquely to the customer. That’s what a Professional Engagement Platform does.
QCard Enterprise is a professional engagement platform with digital business capabilities that complements well with CRM systems. With its user-friendly interface, customizable templates, and integration capabilities, QCard empowers your team to make a lasting impression and provides a comprehensive solution for managing both customer and employee relationships.
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Qcard also generates NFC cards and QR codes in various formats such as zoom backgrounds, email footers and powerpoint slides so professionals have many ways to encourage prospects who they meet to go to their profile, learn more about them as an individual and download their contact information.
A holistic approach that combines a robust CRM with a powerful professional engagement platform creates a synergistic effect. By connecting the people with the process, businesses can elevate their customer interactions, improve brand perception, and ultimately drive growth.
By choosing QCard, you're investing in a platform that will enhance your brand, strengthen customer connections, and drive business growth. Learn more about QCard on our website or book a demo call with our team.
QCard is a modern digital business card and professional branding platform that provides an elegant online profile for each of your employees. QCard goes beyond a digital business card, offering a branded online profile where prospects and contacts can have all your professional information in one place.
A web cookie can be dropped on customers who scan your QCard profile, and this will enable retargeting ads to be shown to them on other websites they visit.
Use QCard analytics to track profile visits, contact additions, and gain insight into the channels through which your QCard is accessed.
Collaborate with the QCard team to integrate QCard into your website and customize it based on your needs.
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A modern digital business card and professional
branding platform that provides an elegant
online profile for each of your employees.
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